Hi, I'm Kathy Lamm!

Creative Re-branding, Leadership and Strategic Implementation

Leadership and execution of global organizational re-branding – Creation of new logo, brand icons, images, style guides, etc.

Creative oversight of marketing efforts for all divisions, programs and services

Global and local strategic marketing plan development, implementation, and moderation.

Mentor, lead, empower and inspire dynamic mid-management team of marketing professionals.

New Product Development

Creation, development and implementation of online programming that resulted in over $400K in new revenue yielding 93% new audience acquisition within the first 4 months.

Creation of new membership model resulting in revenue increase of $1.9M.

Streamlined and enhanced marketing email communication plan and community expansion from 27,000 to over 102,000 withing the first year.

Redirected publishing sales to an Amazon store cutting overhead costs by 30%.

Budget and Personnel Management

Manage all aspects of advertising and marketing, membership and publishing divisions of the organization.

Personnel management of team members’ work performance and compensation through on-going feedback and annual reviews.

Creative Direction, Leadership and Strategic Implementation

Mentor, lead, empower and inspire dynamic team of three creative graphic designers and a market coordinator/traffic manager.

Implement processes and procedures that enhance teamwork, creative development, strategic planning and implementation, and efficiency in a fast-paced, deadline-centric, work environment.

Personnel management of team members’ work performance and compensation through on-going feedback and annual reviews.

Offer design and execution direction for enhancing creative and marketing strategy effectiveness.

Brand Management and Opportunity Development

Developed and maintain corporate identity.

Concept, develop and implement comprehensive marketing and promotional programs, positioning Howard Hanna and its agents as the industry leader in real estate.

Utilized various media designed to increase home sales and maintain the largest market share.

Create marketing strategies and seek opportunities to expand sales, profitability and market penetration.

Media Buying, Relations and Procurement

Solid print, television, digital and radio production and procurement experience.

Established and maintained an excellent network of business associates and media representatives as a result of close interaction and strong communication skills.

Research, conduct market analysis, source and effectively negotiate media contracts and agreements.

Various projects include: printing of our own branded magazine, various magazines and direct mail products, demographic/geographic distribution analysis to maximize exposure to core target market.

Cost effective production management and execution of distribution program, maximizing effective market penetration.

Marketing Budget Management

Manage all aspects of advertising and marketing for Southeast Region of Howard Hanna serving Southeast Virginia and Northeast North Carolina.

Responsibilities include, but not limited to: Budget development and management; media buying; strategic planning; target marketing; creative direction; design and layout of print advertising; script writing and direction of television and radio commercials; and event coordination and planning.

Marketing Department Creation

Facilitated creation of internal advertising and marketing department for regional furniture retailer.

Developed brand within a non-sale environment based on integrity and name recognition.

Concept, design and implementation of comprehensive marketing and promotional programs.

Utilized various media sources designed to achieve revenue goals, noting 40%+ increases in sales year over year.

Liaison between company owner, merchandisers and sales teams to coordinate corporate marketing strategies which expanded sales opportunities, profitability and market penetration.

Media Buying, Relations and Procurement

Solid print, television, digital and radio production and procurement experience.

Established and maintained an excellent network of business associates and media representatives as a result of close interaction and strong communication skills.

Research, conduct market analysis, source and effectively negotiate media contracts and agreements.

Creative Direction and Implementation

Exceptional strength in creative conceptualizing, creative writing, layout and design.

Superior knowledge in visual communication programs such as Adobe Creative Suite.

Recognized with numerous awards in graphic communication.

Script writing and direction of television and radio commercials.

Marketing and Budget Management

Manage all aspects of advertising and marketing for niche furniture store.

Responsibilities include, but not limited to: Budget development and management; media buying; strategic planning; target marketing; creative direction; design and layout of print advertising; script writing and direction of television and radio commercials; and event coordination and planning.

Visual Communication, Marketing Strategist, Team Leader and Supervisor

Developed visual communication for top regional accounts for the newspaper.

Incorporated marketing knowledge and design skills to create branding that would be used throughout all aspects of the clients advertising efforts to include all media.

Interviewed, hired, supervised, trained and led design team of ten.

Implemented efficiency strategies, training and development programs as well as evaluated job performance.

Developed and implemented incentive based compensation program for design personnel.